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Ted lives in Durham, New Hampshire, USA, with his wife Margaret, children Jamie, Amelia, Anastasia, and dog Tyler. He consults and gives keynotes on Technology, Security, and Business. He loves flyfishing, ham radio, and great food and wine.

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Book Review: Strategy and The Fat Smoker, David Maister

Book Review: Strategy and The Fat Smoker, Doing What's Obvious But Not Easy, David Maister

A great book with insights on strategy I have not seen elsewhere – highly recommended.

If you’re a fat smoker, especially of you have family of heart disease, high blood pressure, high cholesterol, and other related health issues, your strategy is simple: lose weight and stop smoking.

As Maister artfully explains, knowing what we should do (strategy) is easy; doing it can sometimes be impossible. It may take a near cataclysmic event to make us do what we need to do. Or it may depend on how much we want it. For some organizations, as David explains in chapter 4, strategy is simply NOT possible!

It’s interesting how direct competitors often have nearly identical strategies. Whoever does the most of what they know they should be doing does the best.

David Maister is well known for his work with professional service firms, but his insights are applicable across business types. I haven't read his previous (and best selling) books, but I will be!

Yes, David Maiser was a fat smoker. Me? I’m just fat.

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Most Internet users have been targeted by criminal phishing emails, yet less than one third have any idea what phishing is, and only 3.5% have changed their habits due to the threat of phishing!

Risks include Identity Theft, Credit Card fraud, and more.

Download Results (pdf)