What is personal branding and why you should care!
Stephen Northcutt and I have written an article on Personal Branding.
It is very slightly focused on people like us, security dudes, but has widespread applicability. We don't claim to be profound or original, but include our thoughts and experiences and feedback already has been extremely positive.
It is very slightly focused on people like us, security dudes, but has widespread applicability. We don't claim to be profound or original, but include our thoughts and experiences and feedback already has been extremely positive.
Personal branding is what prevents you from being a commodity and receiving commodity pay. It's why people want to hire you, work with you, have lunch with you, and generally associate with you. Your personal brand prevents you from being outsourced, ignored, or easily replaced. It's why you are not just another cog in the machine. Your personal brand is the unique value you bring to the table.Read more: Personal Branding continued
posted by Ted Demopoulos at 1:04 AM
Comments on "What is personal branding and why you should care!"
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Dan Schawbel said ... (Tuesday, August 28, 2007 11:34:00 AM) :
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Ted Demopoulos said ... (Tuesday, August 28, 2007 11:20:00 PM) :
post a commentThe goal of personal branding is for recruiters to come to you and not you applying for jobs.
Dan,
Well put of course!
(although I don't want any recruiters annoying me)