Summer Reading List

Just got a load of books from Amazon -- yeah, I read a lot more than just blogs! Will write reviews of the best.

Personal Branding Books -- Why You Should Pay Me A Lot (and why I'm worth it!)
I've been very interested in personal branding lately. Basically, why am I worth a premium over some young bald dude in India, Mary down the street, or what's his name? we used last time. I wrote about it here


The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
Tom Peters -- anything by Tom is worth reading, despite his annoying endless upbeat optimism, foo!ish use on end!ess !!!!!! and font mania.

Career Distinction: Stand Out by Building Your Brand
Just looked through this one and decided I needed it. Once heard co-author William Arruda in a teleseminar with Dan Janal and he was impressive.

U R a Brand!: How Smart People Brand Themselves for Business Success
This one has been on my reading list for a while.

A couple others I'm really looking forward to:
The New Influencers: A Marketer's Guide to the New Social Media
Not only is Paul a good guy who writes really well and 'gets' social media and its implications extremely well, but a draft I read was very impressive. Great examples in this book!

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
Everyone is talking about this book -- I bought it on James Malinchak's recommendation.