My short audio interview on specific benefits of blogging and podcasting

"Blogging is a difficult concept for some people to embrace. Often, the best way to learn how you might be able to use a blog for your own benefit is to hear how others use it," writes Robert French as an introduction to our short podcast where we discuss some specific benefits people receive from blogging and podcasting based on a few hundred interviews I recently completed.

The podcast is on the Marcom Blog with some great comments from his students and also on his infOpinions? blog.

Although technically Robert is interviewing me, he's certainly extremely knowledgeable himself, and appears as a voice of reason in my book in a section titled "It's All An Experiment."