"The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a classic and quick read, unless you pause to think a lot as I did. Hey, we have laws of physics and other things, why not marketing?
It has 22 short principles, or laws as they call them, or marketing. Laws like :
The Law of Failure: Failure is to be expected and accepted - unless you take risks nothing exciting ever happens.
The Law of Success: "success often leads to arrogance, and arrogance to failure"
The Law of unpredictability: Long range planning simply doesn't work. There are too many variables.
An awesome synopsis is at Eric.Weblog(). Oh yeah, Eric invented The Internet too.
It has 22 short principles, or laws as they call them, or marketing. Laws like :
The Law of Failure: Failure is to be expected and accepted - unless you take risks nothing exciting ever happens.
The Law of Success: "success often leads to arrogance, and arrogance to failure"
The Law of unpredictability: Long range planning simply doesn't work. There are too many variables.
An awesome synopsis is at Eric.Weblog(). Oh yeah, Eric invented The Internet too.
posted by Ted Demopoulos at 7:31 AM
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