Internet Business Manifesto

Rich Schrefren's Internet Business Manifesto (email required) and his follow up Missing Chapter are causing a lot of commotion and discussion on the Internet.

You can also check out his blog here

Both are worth reading. Quick summaries and commentary follow:

Internet Business Manifesto Summary:

The Internet is still the Wild West & there is still time to carve out your niche.

You need to be strategic as opposed to opportunistic. Most people are opportunistic, jumping from one activity to the next, trying to do everything themselves (impossible or at least impractical)

Doing the same as everyone else, but just a little bit better, is NOT a strategy!

To work less, and make more money, you need to stick to one niche so you can cross-sell, upsell, etc. to your audience and provide them (and you) with more value.

Internet Business Manifesto: The Missing Chapter Summary

There are many people struggling and failing online.

A Web site does NOT equal an online business.

The business you start, like the person you marry, is critical!

Use your strengths to differentiate your business.

No, I don't believe Rich really "forgot" his missing chapter info, but his presentation was well done. He's sold out his coaching program. He's probably sold out his cheaper (maybe $400/month program). Who knows what he'll offer next.

It's been interesting and informative watching this whole thing unfold!