audio, video, text - different learning styles

We all have different and preferred learning styles.

For example I love to read - I have piles of books and will hopefully reading one within a few minutes.

I also love audio - I often listen to informative audio while driving, biking, mowing the lawn, etc.

I do NOT like video. It's not like reading -- it progresses at it's own rate. I can't watch faster or skim easily like text and it demands total attention unlike audio.

Others have different preferences.

When developing info products, it's very reasonable to have the info in different formats, for example audio and text. I am very happy reading a book AND also listening to the same info, perhaps in an interview format, while driving in my car. Others would rather watch a video with equivalent content.

Actually, eggheads (OK, actually scientists - people wearing labcoats and carrying clipboards and PDAs) have found that different formats work better for different people. Maybe I don't just prefer audio and text - maybe they prefer me as well!

Package your stuff in different formats to get the widest distribution for your ideas and help the most people.