Blogging's ROI , and Book Blogs for Marketing Books
A couple of posts on my other blog, Blogging for Business, have been extremely popular this week and may have general interest:
Blogging and ROI:
Does blogging have a return on investment (ROI) that is demonstratable, or does it just give us a warm touchy-feely sense of success? Well, in some cases it's demonstratable, for example in SEO results, but often it's not.
Sometimes the risk is in NOT blogging. All business decisions involve risk, and sometimes you're an absolute idiot if you don't take accept the risk. Microsoft and Pepsi investing in the Chinese market is absolutely risky, but they'd be moronic if they weren't doing it. It's the same for *some* companies and blogging. No "everyone must blog" rhetoric here!
Book blogs - more generically, promoting via blogs
Guerrilla Marketing author says that blogging has been so effective "my sense is it works better than anything else." A Guerilla Marketing author should know!
Blogging and ROI:
Does blogging have a return on investment (ROI) that is demonstratable, or does it just give us a warm touchy-feely sense of success? Well, in some cases it's demonstratable, for example in SEO results, but often it's not.
Sometimes the risk is in NOT blogging. All business decisions involve risk, and sometimes you're an absolute idiot if you don't take accept the risk. Microsoft and Pepsi investing in the Chinese market is absolutely risky, but they'd be moronic if they weren't doing it. It's the same for *some* companies and blogging. No "everyone must blog" rhetoric here!
Book blogs - more generically, promoting via blogs
Guerrilla Marketing author says that blogging has been so effective "my sense is it works better than anything else." A Guerilla Marketing author should know!
posted by Ted Demopoulos at 10:59 PM
Comments on "Blogging's ROI , and Book Blogs for Marketing Books"
post a comment