Stories, Business and Careers

Just ran across this great article, A one-minute story may be key to a storied career, by Penelope Trunk.

Definitely reinforces my experiences. Just don't make the stories too weird :) True, believable, and not too bizarre work well.

Here's an excerpt:

When someone asks "What do you do?" a one-word answer will put your career on ice. You need to have a story. When you want to establish a connection with someone, a story provides social glue.

When you want to impress someone, a story is more memorable than a list of achievements.