Book Review: Guerrilla Marketing for Writers
101 Weapons for Selling Your Work, by Jay Conrad Levinson, Rick Frishman, Michael Larsen
This book is both fun to read and full of practical advice! Described as a “what to do” as opposed to a “how to do book,” it really explains the importance of marketing for authors as well as many ideas for “what to do.” So what is “guerilla marketing?” I’d say marketing intelligently and inexpensively, instead of just throwing money at it.
It’s no surprise to authors or anyone that has done some research that authors are responsible for making their book sell. It doesn’t matter whether you have a big name publisher or are self-published, you need to promote and market your book. One of the biggest parts of my book proposal for Blogging for Business was on marketing/promotion and certainly a good part of why the publisher liked it.
Also, a book is not a be all and end all. It won’t make you rich. It probably won’t even make you much money from book sales, but the “expert status” gained, sales of additional services (consulting, speaking, etc.), and related information products can make it very worthwhile. Guerilla Marketing explains this all in a simple to comprehend and digest format.
The “weapons” are really in two categories, at least in my mind. Things to do, such as press releases, webcasts, email signatures, surveys, strategic allegiances, media kits, and things to motivate and think about, such as your enthusiasm, your professionalism, etc. I found both categories useful. Obviously not everyone will find all the weapons appropriate for them, but certainly enough to make spending the time being amused while reading this book worthwhile.
I finished this book a couple of weeks ago, and it’s sitting on my nightstand. Every night or two, I reread a section and get more value, and practical ideas. That’s the ultimate complement for a book like this.
Buy "Guerrilla Marketing for Writers : 100 Weapons to Help You Sell Your Work" from Amazon
If interested in getting published and what it takes, Rick's Author 101 may be just the ticket. Visit the Author 101 Website for more information. You can also download Rick's free Million Dollar Rolodex here.
This book is both fun to read and full of practical advice! Described as a “what to do” as opposed to a “how to do book,” it really explains the importance of marketing for authors as well as many ideas for “what to do.” So what is “guerilla marketing?” I’d say marketing intelligently and inexpensively, instead of just throwing money at it.
It’s no surprise to authors or anyone that has done some research that authors are responsible for making their book sell. It doesn’t matter whether you have a big name publisher or are self-published, you need to promote and market your book. One of the biggest parts of my book proposal for Blogging for Business was on marketing/promotion and certainly a good part of why the publisher liked it.
Also, a book is not a be all and end all. It won’t make you rich. It probably won’t even make you much money from book sales, but the “expert status” gained, sales of additional services (consulting, speaking, etc.), and related information products can make it very worthwhile. Guerilla Marketing explains this all in a simple to comprehend and digest format.
The “weapons” are really in two categories, at least in my mind. Things to do, such as press releases, webcasts, email signatures, surveys, strategic allegiances, media kits, and things to motivate and think about, such as your enthusiasm, your professionalism, etc. I found both categories useful. Obviously not everyone will find all the weapons appropriate for them, but certainly enough to make spending the time being amused while reading this book worthwhile.
I finished this book a couple of weeks ago, and it’s sitting on my nightstand. Every night or two, I reread a section and get more value, and practical ideas. That’s the ultimate complement for a book like this.
Buy "Guerrilla Marketing for Writers : 100 Weapons to Help You Sell Your Work" from Amazon
If interested in getting published and what it takes, Rick's Author 101
may be just the ticket. Visit the Author 101 Website for more information. You can also download Rick's free Million Dollar Rolodex here.
posted by Ted Demopoulos at 1:55 PM
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