Writing Is A Master Marketing Skill

This originally started as a comment to Duct Tape Marketing's Post "Writing Is A Master Marketing Skill," but their extremely un-user friendly comment system has led me to post it here!

I'm not a great writer. Not long ago I was a bad writer, despite advanced degrees, Ivy League education, and a prestigious prep school. My writing, in a word, sucked!

What's changed? I've started writing more often. I blog almost daily. I've started a newsletter, I write articles, and am working on a book. I get others to read my drafts and comment on them - as critically as possible.

It's taken a while, but my writing is infinitely better and my clients have noticed. One client recently said he looks forward to my reports now and enjoys them, instead of just reading them for factual material. One long term friend and client recently commented that "your writing doesn't suck big time anymore like almost everyone else's."

Writing is like exercise. It's painful at first but it gets better. After a while you both start enjoying it, and people notice a difference. That difference can translate to more money.