Under New Management
No, not The Ted Rap. The Ted Rap is still under no management, meaning that it's still me, Ted.
But I stopped at a store today that proudly/loudly exclaimed, "Under New Management." So did a restaurant I went to last week. They were both the same as before. My sandwich was the same as before. The coffee unchanged. The newspaper seemed no better under new management than under the old management. Service identical. The "New Management" was, in my somewhat disinterested opinion, neither important nor visible.
Why put up an "Under New Management" sign??
I don't know. But something in me says that often it's a vanity issue for the "New Management"
(there's New Management in town - take notice!!).
Sometimes I sure it's done because, well, everyone else does it.
How often does an "Under New Management" sign actually matter? Increase business? Get old customers back? I doubt often, but am admittedly no expert on the issue.
Any "Under New Management" experts out there?
But I stopped at a store today that proudly/loudly exclaimed, "Under New Management." So did a restaurant I went to last week. They were both the same as before. My sandwich was the same as before. The coffee unchanged. The newspaper seemed no better under new management than under the old management. Service identical. The "New Management" was, in my somewhat disinterested opinion, neither important nor visible.
Why put up an "Under New Management" sign??
- Do customers care?
- Is it to lure back ex-customers who were somehow alienated by the previous management or their practices?
- Maybe people thought, "that place could be great but the management sucks?"
I don't know. But something in me says that often it's a vanity issue for the "New Management"
(there's New Management in town - take notice!!).
Sometimes I sure it's done because, well, everyone else does it.
How often does an "Under New Management" sign actually matter? Increase business? Get old customers back? I doubt often, but am admittedly no expert on the issue.
Any "Under New Management" experts out there?
posted by Ted Demopoulos at 1:21 PM
Comments on "Under New Management"
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Bob Cargill said ... (Wednesday, September 21, 2005 10:56:00 AM) :
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Squiaggler said ... (Thursday, September 22, 2005 5:00:00 PM) :
post a commentTed,
I think that most retailers who put up "Under New Management" signs do so because that's how it's always been done. It's an old school of thought that should have long ago been superseded by a smarter, more sophisticated sales and marketing strategy. For instance, a store in my hometown recently changed owners and the "new management" put up one of those tired, stereotypical signs, not realizing that those of us who patronized the store for so many years really miss the former owners (they were a well-known, popular, local family). So, ironically, the new owners could possibly be alienating their very best customers by calling so much attention to the fact that it's their store now, and not a local family-owned business anymore. Their sign could hurt them more than help.
Bob Cargill
The only time I care if a business is "under new management" is if I have some issue with the old management. For instance, I no longer will spend my hard earned dollars at my corner AM/PM mini mart/gas station because the owner there is a useless excuse of ego and incompetence who seems to go out of his way to make the customer's experience in his store a nightmare. I now drive several extra blocks to the next closest mini mart/gas station rather than line the pockets of this idiot. Should I see an "under new management" banner at this location, it would definitely interest me and I would check it out to see if I could end my one person boycott and start shopping again at the most convenient location.