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Ted lives in Durham, New Hampshire, USA, with his wife Margaret, children Jamie, Amelia, Anastasia, and dog Tyler. He consults and gives keynotes on Technology, Security, and Business. He loves flyfishing, ham radio, and great food and wine.

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Nerds should love Marketing and Advertising

Marketing and Advertising are scientific pursuits


Technologists (that means nerds) usually are afraid of marketing, advertising and sales. In fact, they normally are mentally grouped together, and avoided as much as possible. Sometimes they are not even seen as a necessary evil, but something hideous and otherworldly to be avoided at all costs!

Well, I'm a somewhat advanced nerd, but advertising and marketing are simply fascinating and all technologists would agree if they had some basic facts (let's leave sales out of it - I don't understand sales):

Marketing and advertising are extremely scientific.

It's all about the scientific method - i.e. experimentation.

That's right, it's all trial and error. You try something and see if it works. If it doesn't work, you try something else. If it works, you try to make it work better. If you can't make it work better today, maybe you can tomorrow, or maybe it stops working as well.

The experimentation never stops - it can't. What works today, e.g. advertisements, promotions, etc., might not work tomorrow. Sometimes minor changes, like minor ad word or color changes, can have big effects. It's never over - you keep experimenting and tweaking.

Comments on "Nerds should love Marketing and Advertising"

 

Blogger Greywulf said ... (Saturday, October 01, 2005 3:31:00 PM) : 

You're wrong. Nerds aren't afraid of marketing at all. Fear doesn't come into it at all, in fact.

Good marketing is fascinating to most technologists. Clever advertising, iconic imagery and clever use of various media is applauded if it's done well. I'm thinking of Guinness advertising, the Volvo TV advertisement and the like. This, nerds can relate to, bigtime. They might even buy the products :)

Good marketing can be about taking technology and turning it into an artform. In a way, it's one of the highest forms of nerdism where art and tech can intermingle freely.

But, bad marketing is hated with a passion. What one marketer might call probability and a numbers game, we call spam, bandwidth theft and an abuse of freedom of speech. We call it the lowest form of life. Email spam, comment spam and the like are fundamentally wrong on an ethical level.

Science doesn't come into it.

 

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