Nerds should love Marketing and Advertising

Marketing and Advertising are scientific pursuits

Technologists (that means nerds) usually are afraid of marketing, advertising and sales. In fact, they normally are mentally grouped together, and avoided as much as possible. Sometimes they are not even seen as a necessary evil, but something hideous and otherworldly to be avoided at all costs!

Well, I'm a somewhat advanced nerd, but advertising and marketing are simply fascinating and all technologists would agree if they had some basic facts (let's leave sales out of it - I don't understand sales):

Marketing and advertising are extremely scientific.

It's all about the scientific method - i.e. experimentation.

That's right, it's all trial and error. You try something and see if it works. If it doesn't work, you try something else. If it works, you try to make it work better. If you can't make it work better today, maybe you can tomorrow, or maybe it stops working as well.

The experimentation never stops - it can't. What works today, e.g. advertisements, promotions, etc., might not work tomorrow. Sometimes minor changes, like minor ad word or color changes, can have big effects. It's never over - you keep experimenting and tweaking.