Ted's Book - Business Blogging: Profit and Persuasion

I've recently signed a contract to write a book tentatively titled "Business Blogging: Profit and Persuasion" with co-author Shel Holtz, and am busily writing away.

The book focuses, to quote Shel, "on the how-to and why of business blogging; the book will serve as a guide for any organization or institution that is ready to enter the blogosphere, from monitoring references in other blogs to starting and maintaining their own -- all with bottom-line business results clearly in focus."

Hmmm, I think this Shel guy might write better than I do! He is the author of "Corporate Conversations," "Public Relations on the Net," and more whereas I'm the author of nothing.

Rumors that I wrote "Green Eggs and Ham" are absolutely false, although I did an excellent rewrite called The Patron Saint of Sauerkraut. The original was written by Ted Geisel, also known as Dr. Suess. If I'm allowed to toot my own horn, and I am on my blog, it's the best piece of Sauerkraut literature in the known universe.

Book will be published by Dearborn Trade Publishing, sometime shortly after Shel and I finish writing it.