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Ted lives in Durham, New Hampshire, USA, with his wife Margaret, children Jamie, Amelia, Anastasia, and dog Tyler. He consults and gives keynotes on Technology, Security, and Business. He loves flyfishing, ham radio, and great food and wine.

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Book Review: The Likeability Factor, by Tim Sanders

How to boost your L-factor and Achieve your life's dreams

Tim's first book, Love is The Killer App, is one of the most influential books I've read this year. The Likeability Factor is another winner from Tim Sanders.

The big idea of this book is that being likeable is extremely important because:

"The choices you make don't shape your life as much as the choices other people make about you."

People make choices using the following three steps:
1) Listen - people can chose to listen to you
2) Believe - people can chose to believe you
3) Value - people can chose to value what you offer

Likeability affects all three.

There are four elements of likeability:

1) Friendliness. Friendliness is the threshold of likeability
2) Relevance, how you connect with another person's wants or needs
3) Empathy (not sympathy)
4) Realness or authenticity. Lack of realness, like lying, hypocrisy, or insincerity can suck your L-factor down.

The second half of the book covers raising your L-factor. While I will probably not get a leather "L-factor Journal" and carry it with me at all times, or repeat my "friendliness mantras" every morning, I found this part of the book the most fascinating. The exercises to raise your L-factor are not simple, and require quite a bit of introspection. I'm not remotely a soft skills touchy feely guy, but I really enjoyed the last part of this book.

If this book has a downside, it's that I was already sold on likeability being important. Tim cites many examples and research in the beginning of the book, and it was like preaching to the choir for me.

I like it, I'm glad I read it, and I recommend it. I will doubtlessly re-read parts again, and may even do many of the touchy-feely exercises!
You can check it put in more detail at Amazon:

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