Prebook review: Buzzmarketing, Mark Hughes
Buzzmarketing, get people to talk about your stuff
Imagine a hypothetical book written by your favorite authors. For me, that would include Seth Godin and Malcolm Gladwell.
Now imagine volume II - new material, not a rehash.
For me, that book just might by Buzzmarketing by Mark Hughes. I like it enough to write my first ever "prebook review" - I'm about ½ way through.
The big idea: We all know advertisers lie, and even if they didn't we wouldn't listen to them because there are just too many ads. Buzzmarketing gets people talking about your product, and people listen to other people.
I might not buy XYZ because of the ads or marketing, but if Joe and Bob and Mary all tell me it's great I just might buy it. I trust Joe and Bob and Mary; they have no reason to lie, unlike advertisements. Even if just Steve who I barely know tells me "Joe's BBQ" is a great new restaurant I'll want to check it out. People trust people, not ads.
Mark demystifies buzzmarketing with 6 simple rules or the "six buttons of buzz." There is information I can and already have used in this book.
Besides, it's really cool how Mark got the town of Half, Oregon to rename itself to half.com! And the story on why Miller Lite made it while previous light beer attempts failed is fascinating.
Full review later!
Disclaimer: I was given a free copy of this book, presumably for "buzzmarketing" purposes.
Full review here
Imagine a hypothetical book written by your favorite authors. For me, that would include Seth Godin and Malcolm Gladwell.
Now imagine volume II - new material, not a rehash.
For me, that book just might by Buzzmarketing by Mark Hughes. I like it enough to write my first ever "prebook review" - I'm about ½ way through.
The big idea: We all know advertisers lie, and even if they didn't we wouldn't listen to them because there are just too many ads. Buzzmarketing gets people talking about your product, and people listen to other people.
I might not buy XYZ because of the ads or marketing, but if Joe and Bob and Mary all tell me it's great I just might buy it. I trust Joe and Bob and Mary; they have no reason to lie, unlike advertisements. Even if just Steve who I barely know tells me "Joe's BBQ" is a great new restaurant I'll want to check it out. People trust people, not ads.
Mark demystifies buzzmarketing with 6 simple rules or the "six buttons of buzz." There is information I can and already have used in this book.
Besides, it's really cool how Mark got the town of Half, Oregon to rename itself to half.com! And the story on why Miller Lite made it while previous light beer attempts failed is fascinating.
Full review later!
Disclaimer: I was given a free copy of this book, presumably for "buzzmarketing" purposes.
Full review here
posted by Ted Demopoulos at 10:12 PM
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