What IT Consultants and Resellers want from Software Companies
IT Consultants like myself recommend and influence probably billions of dollars of sales every year. Often my clients buy specifically because of my recommendations. The same goes for trusted resellers - they have preferences and make recommendations themselves.
It's interesting that software vendors almost never ask me what I want! The last time was when I filled out a survey at a conference for a free T-Shirt, and got picked on because I wasn't a "real customer." Hey Bozos, I recommended millions of dollars worth of your software most years! Free T-Shirt? I deserve a free car!!
Marketing Sherpa has a great article by Dianna Huff called How to Market to Small-Medium Businesses Via IT Consultants & Resellers. Dianna really did her research well and interviewed many influential IT consultants and resellers.
She even quotes me a few times. Even if she didn't, recommend the article. I wish I could write like she does, and I learned quite a bit from the article.
It's interesting that software vendors almost never ask me what I want! The last time was when I filled out a survey at a conference for a free T-Shirt, and got picked on because I wasn't a "real customer." Hey Bozos, I recommended millions of dollars worth of your software most years! Free T-Shirt? I deserve a free car!!
Marketing Sherpa has a great article by Dianna Huff called How to Market to Small-Medium Businesses Via IT Consultants & Resellers. Dianna really did her research well and interviewed many influential IT consultants and resellers.
She even quotes me a few times. Even if she didn't, recommend the article. I wish I could write like she does, and I learned quite a bit from the article.
posted by Ted Demopoulos at 8:18 AM
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