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Ted lives in Durham, New Hampshire, USA, with his wife Margaret, children Jamie, Amelia, Anastasia, and dog Tyler. He consults and gives keynotes on Technology, Security, and Business. He loves flyfishing, ham radio, and great food and wine.

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Email Fundamentals (broken)

I've been using email for about 25 years now, and now find myself working with an organization that seems to not understand some email fundamentals.

Everyone NEEDS their own email address if they use email professionally, and everyone needs to sign their own emails. This is soooo obvious to my readers I'm not quite sure why I'm writing it - clearly it isn't obvious to everyone.

This small organization has a director and a coordinator. They share an email. Apparently they don't have other email addresses; so they tell me. The director has more experience and some questions require her expertise. The coordinator usually answers emails. The director says she reads every single email.

Of course, emails get lost, from my direct experience quite often. Or at least they go unanswered. No surprise.

Usually the coordinator signs her emails with her name, sometimes she doesn't. Her emails are somewhat obvious as she sends a lot of emails and her responses tend to be short one or two liners which are direct and to the point.
The director's emails seem to get signed with the coordinators name as well. Her emails tend to stand out as they are much longer and heartfelt.
Once I got an email signed by someone I didn't know worked in the office - still not sure who she is? Part-timer? Temp?
An occasional email is written by both - signed by the coordinator of course. Hmm, maybe once both names were signed.

And the shocker - They PREFER to communicate by email!

So, what's wrong here? Briefly:
1) When an email is received, its hard to know wh
o it came from.

2) When you send an email, its hard to know who reads it.

3) Emails *always* get lost in scenarios like this. Certainly they are in this case.

4) From the customer service viewpoint, one person needs to be in charge of each customer request/question/issue. It's hard to tell what is happening here.

They should teach this stuff in school! Not everyone has been using email as long as myself - maybe it's not all obvious??

Comments on "Email Fundamentals (broken)"

 

Anonymous CT said ... (Thursday, May 26, 2005 1:38:00 PM) : 

Dreadful, utterly dreadful. Sounds like they're stuck in Internetland circa 1995.

There's really no excuse for not having as many email addresses as you want/need. They cost nothing to set up and maintain.

That said: With spam increasing all the time, and thus making it harder and harder for even legitimate emails to get through filters, email is definitely heading toward the dustbin. Eventually, we'll be forced to use something else: IM, RSS, or (most likely) something not even devised yet. I assume this office you describe will just be getting the hang of email when that happens...

 

Anonymous Anonymous said ... (Friday, May 27, 2005 9:31:00 AM) : 

What kind of Mickey Mouse outfit is this? How unprofessional! I can't imagine they will be in business much longer. Do they have any clients that are satisfied with their poor communication style?

Your public awaits Ted, when are you going to write that book, "Professional emailing for Dummies"? It is up to you to save the rest of us from Bozos like this. Think of it as your civic responsibility.

Can you tell us who this organization is?

 

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Most Internet users have been targeted by criminal phishing emails, yet less than one third have any idea what phishing is, and only 3.5% have changed their habits due to the threat of phishing!

Risks include Identity Theft, Credit Card fraud, and more.

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