Blogging for Business Overview
Just sent this to a Book Agent and thought I'd post it too. Yes, considering writing a book, yet again!
“ . . . blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite.”
- Business Week, May 2, 2005
Blogs are the next wave in the Information Revolution. With over 9 million blogs in existence and a readership of 32 million which grew 58% last year alone, blogs are here to stay. New business blogs are being started almost every day and companies are reaping benefits from their blogging.
Blogs, short for “web logs,” are simple websites or parts of weblogs. They are dynamic, often updated daily or more often, and show the most recent information first. Unlike a website, adding information to a blog is trivial and as easy as sending an email.
Many companies are encouraging their employees to blog and many are incorporating blogs into their websites. Examples include Microsoft, Boeing, General Motors, and many more.
Blogs can help companies in several ways:
• Blogs add a more personal voice to a company and add personality to its website and brand. This can help build trust and make closing sales easier.
• Blogs attract traffic. Since they are dynamic and interactive they tend to attract a regular following of readers.
• Search Engines love blogs.
• Blogs help position companies as experts in their industry.
• Blogs are great for communicating both with internal and external audiences. Some companies are using blogs to communicate with their employees. Some companies have replaced newletters and ezines with blogs.
• Blogs can also easily generate revenue by incorporating advertisements, e.g. Google AdSense.
• Blog advertising is an effective way to reach niche audiences. Blog readers tend to be very interested in a blog's topic.
Until recently, blogs were considered a bizarre Internet phenomenon without any use to most people. Now they are rapidly proving themselves as significant business tools. Blogs are a cutting edge information dissemination technique that companies cannot afford to ignore.
“ . . . blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite.”
- Business Week, May 2, 2005
Blogs are the next wave in the Information Revolution. With over 9 million blogs in existence and a readership of 32 million which grew 58% last year alone, blogs are here to stay. New business blogs are being started almost every day and companies are reaping benefits from their blogging.
Blogs, short for “web logs,” are simple websites or parts of weblogs. They are dynamic, often updated daily or more often, and show the most recent information first. Unlike a website, adding information to a blog is trivial and as easy as sending an email.
Many companies are encouraging their employees to blog and many are incorporating blogs into their websites. Examples include Microsoft, Boeing, General Motors, and many more.
Blogs can help companies in several ways:
• Blogs add a more personal voice to a company and add personality to its website and brand. This can help build trust and make closing sales easier.
• Blogs attract traffic. Since they are dynamic and interactive they tend to attract a regular following of readers.
• Search Engines love blogs.
• Blogs help position companies as experts in their industry.
• Blogs are great for communicating both with internal and external audiences. Some companies are using blogs to communicate with their employees. Some companies have replaced newletters and ezines with blogs.
• Blogs can also easily generate revenue by incorporating advertisements, e.g. Google AdSense.
• Blog advertising is an effective way to reach niche audiences. Blog readers tend to be very interested in a blog's topic.
Until recently, blogs were considered a bizarre Internet phenomenon without any use to most people. Now they are rapidly proving themselves as significant business tools. Blogs are a cutting edge information dissemination technique that companies cannot afford to ignore.
posted by Ted Demopoulos at 11:02 PM
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