Who Should Write the Corporate Blog?
A blog is part of a company's public face and personality. Deciding who should write a corporate blog is an important decision. Obviously it depends to some extent on the purpose of the blog: is its primary purpose customer service, marketing, customer relations, internal communications, or some other use?
There are several choices:
-One person can write the blog.
-A team can write the blog.
-A 'fictional' character can write the blog.
A blog written by one person is very common today.
It tends to give the blog a consistent style and flavor, which is great.
However continuity can be an issue: what if the blogger, part of the company's public face and personality, leaves the company or needs to stop blogging for some reason?? Perhaps this is not catastrophic, but something to consider!
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posted by Ted Demopoulos at 8:58 AM
Comments on "Who Should Write the Corporate Blog?"
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John Brock said ... (Wednesday, March 23, 2005 12:24:00 PM) :
post a commentI can't imagine reading anything more dreadful than a corporate blog. Blogs came about so average everyday people could access the mass media and have their own web sites. Corporations buy access by the boatload already - if you have a web site already why the HELL are you blogging? Worse still, can you imagine how bland, pious, self-serving and empty those corporate blogs would be? Example:
Enron Blog
WHAT A WONDERFUL THING WE DID TODAY - WE KEPT THE LIGHTS ON FOR LITTLE CHILDREN!
Who should write the corporate blog? NOBODY!
Great article though, ted. Salmon season is coming up - gonna wet a line this spring?