FOR DAMN NEAR IMMEDIATE RELEASE

I wrote a joke press release. I'd never writing one before, joke or otherwise. It began with "FOR DAMN NEAR IMMEDIATE RELEASE" and the rest was equally ludicrous. In reality I was creatively procrastinating.

I "released" it to a few friends via email. One of them happened to be legendary PR Guy Dan Janal of PR Leads. I thought he might get a smile out of it.

My phone rang within about 30 seconds. It was Dan. "Make these two minor changes and release it." I determined he was serious - I wasn't sure at first. He had to explain some basics to me, like how I would actually "release" it.

Hey, the Press Release says I made 19 cents via Google AdSense - not exactly a home run! I talk about maybe being able to buy a beer in a few weeks if the profits continue. This is a real Press Release? You want me to fax it where?? You want me to do what with it???

Dan was right of course. It got a lot of attention and I had fun.

BTW, I like Dan's new blog and hope he keeps on blogging!