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Ted lives in Durham, New Hampshire, USA, with his wife Margaret, children Jamie, Amelia, Anastasia, and dog Tyler. He consults and gives keynotes on Technology, Security, and Business. He loves flyfishing, ham radio, and great food and wine.

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Art of Public Speaking by Trump

From Donald Trump's book "How to Get Rich," with commentary from me.

1. Think about your audience first.
2. Get your audience involved.

Absolutely Donald! It's all about the audience. I often poll my audience ahead of time or at very least try to talk to several of them briefly before my speech.

3. Be prepared.

Be super prepared, if you can. Sometimes you will find yourself in front of an audience with no advance warning, and some of these speeches have been among my favorites! For example, see My Favorite Speech of Last Year.

But when I'm paid for a keynote, I prepare, prepare, prepare. And when I'm not paid, I STILL prepare, prepare, prepare.

4. Be a good storyteller.

And tell appropriate stories that relate to the points you're making. Don't tell stories for the point of telling stories, regardless of how good the stories are! Unless you're a professional story teller . . . .

5. Be aware of the common denominator.

I don't dumb my speeches down, but do avoid acronyms and techno-babble as appropriate, and try to pick reasonable topics for the audience.

6. Be an entertainer.

That's part of your job! If you're dull, you should be doing something else. You need to entertain, especially if your topic is somewhat arcane, obscure or technical. Especially if you're speaking after a big lunch, or after a dinner with alcohol - keep them entertained and awake!

7. Be able to laugh at yourself.

You are an object of humor. Everyone is an object of humor. Laugh at yourself and the audience will too. Don't laugh at yourself and the audience might anyway . . .

8. Think on your feet.

Spontaneity is good. Although you should prepare thoroughly, you're not reading a script! You should be interacting with the audience and modifying what and how you say it on the fly.

10. Have a good time.

And the audience will notice and have a good time too. If you don't like public speaking, what are you doing in front of an audience?

11. Study Regis Philbin.

Ahhh, Donald, I *think* I know who he is, but am not sure. I don't really watch TV, except children's programs with the kids. I will however take your advice and check him out.

And I'll add my own #12:

12. Know what the intended results of the speech are.

Are you primarily supposed to motivate, entertain, educate or something else? Very often there is one person in charge - the one who's budget your fee comes out of. You should know what they want you to accomplish, and you should ideally hear it directly from them, not through a well meaning intermediary.

And last but not least, remember that the audience wants to like you, and they almost certainly will.

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