"Why Blog?" and "Why Bloggers Matter."

Bob Cargill at A Fine Kettle of Fish has a great three part series on blogging called “Why Advertising, Marketing and PR Pros Should Blog.”

It should be interesting to anyone involved in or curious about blogging.
I think a better title might be “Why Blog?" or perhaps “Why Bloggers Matter.”

An excerpt:

Blogs are Authoritative. We’re not talking about those cathartic, diary-like blogs kept by moody, meandering teenagers. We’re talking about the most sophisticated among the blogosphere, the ones owned and operated by today’s savviest business people. Written by the heaviest hitters in their fields, these blogs go a long way toward formalizing their authors’ knowledge, insight and overall sphere of influence. Ideally, your blog will provide readers with plenty of fresh, premium content they can’t find anywhere else. But you had better think twice before posting. If you haven’t done your homework, your readers won’t hesitate to call you out. On the other hand, if your commentaries are consistently on the mark, your blog may soon become a frequently visited destination and raise your industry profile to unprecedented, new heights.

Part One Part Two Part Three